Selling Guide

1. Preparing to Sell

It’s always a good idea to speak to your agent as early as possible, even if you’re not quite ready to sell yet. Why? Well, a good agent’s advice can be invaluable at this stage and can save you a lot of time and money later down the line. Whilst it’s certainly true that the overall finish and appearance of a property will affect its selling price, spending  resources on a complete redecoration, new kitchens and bathrooms etc might not necessarily reap the rewards that you had hoped for. And your property may be equally saleable in it’s existing condition.

Obviously, each case and property is different, so the message to take away is speak to your agent first, who will advise and guide you through the options. At Town and Country Residential, we’re always here to help and our advice is always free.  

2. Choosing your Estate Agent?

In some ways, finding a buyer can sometimes be the easiest part of selling a property. Any budget agent can put a property on Rightmove and wait for the phone to ring! Professional agents like Town and Country Residential never operate on hope, rather proactivity – to ensure every client who entrusts us with the sale of their property, is given ‘best-in-class’ service and gets the best price possible. So we know what it takes to be successful.

Look out for an agent who has a dedicated sales follow up procedure, with qualified and experienced staff who know how to deal with solicitors, surveyors, mortgage brokers and above all,  buyers. Make sure that they have the staff to do the job – are they able to offer accompanied viewings for instance, conduct phone outs to prospective buyers and will they maintain regular contact with you throughout your sale and give you timely updates. Is their fee fair and to do they have transparent sales contract? At Town and Country Residential, we do all of the above and are happy to discuss this with you. Just ask!


3. Getting the Price Right

Achieving a sale at the best price, with the least amount of stress and in a timely manner is the ultimate goal for every seller. It is for us too. And it all starts with a correct valuation. At Town and Country Residential, we understand this more than most. An accurate starting price is a must. We’ll always give you a range of suggested asking prices based on our experience and market conditions, but it is always you, the client, who has the final say on how much to put your property on the market for. And our job is to work within that and get you the best price.

Lastly, be wary of agents suggesting inflated asking prices to try to secure your business. Sadly, some agents ’over value’ simply to get you to sign up with them and then will spend their time badgering you to reduce to a more realistic level. However, your property could remain unsold for many months, with a lack of buyer interest.

4. Marketing & Market Exposure

It goes without saying that the best exposure gets the best results. Better marketing equals more interest equals a greater chance of getting a top price. So, make sure your agent advertises on all the 3 main portals – Rightmove, Zoopla and On the Market. Not all do. Do they have prominent high street offices with extensive window displays to show your property off to local buyers? Do they have a database of ready purchasers? 

Finally, ask what they also do to show your property in it’s best light. Floorplans, professional high quality photos, videos etc. These are all things which can really improve your property’s exposure. At Town and Country Residential, we provide all this, and more, as standard.   

Free Online Valuation

5. Offers & Negotiations

Great news, you’ve received an offer. However, at this stage, there are simple yet vital steps which need to be carried out, so that you can make an informed decision. Not every agent follows these basic procedures when they receive an offer on your behalf, but we do, which is why our fall through rates are so low.

When we receive an offer on your property we follow these simple yet rigorous steps to clarify your buyers position, so that you’re informed and able to make decisions based on all the facts:

  • All offers are put forward both verbally and followed up in writing in a timely fashion.
  • Whether it’s a mortgage or cash, we verify every buyer’s financial position and ask for confirmation of this.
  • We thoroughly check a buyer’s chain details, liaising with other agents to get a complete & reliable picture for which you can base your decisions on.

Whilst the decision to accept any offer is entirely yours, we are always able to provide experienced guidance and advice.

6. Offer agreed & conveyancing

When a negotiation has reached a satisfactory conclusion and you’ve accepted an offer that you’re happy with, it’s time to instruct your solicitor (conveyancer).

Many agents abdicate responsibility for your sale to the solicitors at this point and move on swiftly to ‘the next deal’. At Town and Country Residential, we take a different approach. We are very hands-on and will provide regular updates to both you and your buyer to ensure that any issues are dealt with quickly and with the minimum of fuss. In fact, unlike many estate agencies, we have a dedicated team that deals with progressing sales.

Whilst most property transactions go through smoothly, there are always concerns that crop up that need to be dealt with. You can rest assured that we’ll always be on top of the situation and ready to smooth out any bumps in the road as and when they occur. Our focus is always on helping you move and our proactive approach is one that consistently pays dividends for our clients.    

7. Exchange of contracts

When your buyer’s mortgage offer is received (if applicable) and the solicitors are all happy with the legalities, it’s time to look towards an exchange of contracts. In English property law, this is effectively the point of no return – when deposits are placed and contractual agreements to buy and sell are confirmed. You will be asked to sign your contract, as will your buyer and to agree a completion (moving) date. The solicitors will then effect an exchange of contracts and the property transaction will then become legally binding on all parties.

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8. Completion. Moving Day!

Completion, is effectively ‘Moving Day’. Your solicitor will handle all of this for you. They will ensure that all the financial and legal requirements are observed. They will then arrange settlement of the monies with you, minus fees and costs as previously agreed. This will normally include our fee at this point.    

If we are holding keys to your property, we can also arrange to release them to your buyers, on instructions from your solicitor.

If you have any further questions, please don’t hesitate to get in touch. 

Need more information?

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